TRADITIONAL TV SHOWS VS DIGITAL PROVIDERS: THE EVOLVING LANDSCAPE OF DRAMA CONSUMPTION AND STRATEGIC PARTNERSHIPS

In the rapidly evolving entertainment 누누티비 world, the competition between traditional terrestrial TV dramas and OTT streaming services has become increasingly prominent. While terrestrial TV channels continue to offer well-established dramas with a broad appeal, OTT services are quickly becoming the go-to platform for on-demand content. Pla